Part of the AHNS Network across England, Wessex AHSN aim to improve people’s health, achieve excellence in healthcare and boost innovation and growth across the region’s life sciences and healthcare sector.
They achieve this by connecting academics, innovators and healthcare professionals to bring fresh energy to old problems, inspired thinking to new ones and to spread innovation and best practice.
We have had the pleasure of working with Wessex AHSN since 2014, delivering a wide range of full service marketing and design solutions both on and off-line.
As an extension of the Wessex AHSN brand we created a series of graphics to continue the concept of connectivity and network.
Affectionately known as ‘trees’ and ‘tramlines’, these graphics also allow their members to be self sufficient in creating documents, presentations and collateral that are vibrant, engaging and on brand. Designed to represent connectivity and their part in the network.
The approach we took for the Annual Review essentially creates 2 versions of this online publication. The main landing page summarises the year with a visually engaging layout using concise text, images, videos and statistics. The user also has the option to discover a more comprehensive, in-depth annual review by tapping the read more button at the end of each section to open further content in a new tab.
This approach also worked well in terms of compiling the information as we could work together with Wessex AHSN as a team. We created the main landing page from supplied content whilst they added the more comprehensive content via the website content management system. The whole annual review was designed and built much more efficiently this way, both in terms of time and budget.
Wessex AHSN have committed to providing resources to help innovators, AHSN colleagues and members of their partner organisations to navigate the digital ecosystem, which can be complex and multifaceted. Without appropriate support it can be difficult to find the most relevant information. Innovators may be looking for subject-specific help and without knowing exactly where to look may find less relevant, generic support instead.
We worked with Wessex AHSN to create an amalgamated digital resources hub which signposts innovators throughout their innovation journey to the most relevant resources. The tool helps enhance consistency in information sharing, minimises information being stored in silo and contributes to saving both time and money.
From patients and staff, through to services and suppliers, Wessex AHSN reflect a population where people’s diverse age, ability, ethnicity and experience are represented in the development and spread of innovation.
We worked with Wessex AHSN to develop a visual language and illustrative style to communicate this.
This vibrant, linear approach to their brand was also developed into iconography and infographics for applications both print and digital, including project case studies, annual reports and flashcards, and for social media.
Hampshire Hospitals NHS Foundation Trust and South Central Ambulance Service have set out a goal to reduce the number of ambulance conveyances relating to falls in older people living with frailty. They do this by providing comprehensive clinical assessments conducted in a patient’s own environment. This ‘home first’ approach reduces risk of conveyance to hospital and further deconditioning.
We worked with Wessex AHSN to produce an offline toolkit which enables commissioners to deliver an urgent community frailty response service appropriate for their system and population. The toolkit also provides links to a resources to support and inform local conversations to deliver urgent community frailty response models.
“Working with fruitful is nothing short of brilliant. Our organisation is small but looking to make a big impact in healthcare, which means we need a bright, engaging, friendly and noticeable visual identity, which the team at fruitful has always implicitly understood.
From understanding our web needs through to more traditional printed materials, the team has helped us develop, grow and nurture our brand; and because of this, good quality design has become a cornerstone of our communications and engagement strategy. As a communications team, we receive a great deal of positive feedback, and have been shortlisted for three national awards.
Without a doubt, this is partly due to the creativity and professionalism of the team at fruitful.”
“We have been delighted with the website and ongoing web support provided by fruitful. We regularly receive positive feedback from our website visitors telling us how easily they found the information they needed on our site, and professionally we now have a high profile in our network for digital excellence.
As prior users of a Wordpress solution, the bespoke content management system developed by fruitful is a huge improvement, and has enabled us to scale the website as our programmes and services have expanded. It is so intuitive that every colleague takes responsibility for maintaining their own programme areas on the website, creating a responsive and empowered team.”
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